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Today, вишивка бісеромis very popular and is one of the most sought-after types of needlework. And this is not surprising. After all, the consumable itself looks impressive and voluminous. The work is textured and always original. Want to discover creative passion skills but don't know where to start? Our advice will help determine the quality materials and tools for work.

What are the advantages of embroidery with beads:

  • Beaded products look shiny, with a glossy texture.
  • This is a trendy type of needlework.
  • Work from beads always looks advantageous against the background of traditional embroidery with threads.
  • This is an easy technique that a beginner can handle.
  • Embroidered products are in great demand - you can earn money on needlework.
  • Does not require the use of additional expensive materials.
  • Versatility - you can embroider with beads paintings, eggs, bags, interior decor items and much more.

Minimum toolkit

Unlike many other types of needlework, you do not have to look for specific and often expensive tools or stock up on consumables for a long period. You can start with the minimum.

Scheme for embroidery. Experienced craftsmen are able to create complex embroidered paintings, focusing on the pattern. But for a beginner, such a skill is not within the power. You need to start working according to ready-made schemes. It will be easy for a beginner to navigate and clearly embroider with beads in the corresponding indicated areas. Another important advantage of ready-made schemes is an indication of the required number of beads of a particular color.

Beads. Beginners often make the mistake of buying a lot of beads of different colors in the first place. After purchasing the scheme, it may turn out that you do not use most of the shades at all. And so the beads can lie idle for a long period. And when it's his turn, the stock may not be enough. Therefore, an important tip: first select a diagram or drawing, and then count the consumables in the right colors.

If we talk about the beauty of the finished work, then the quality of the beads itself plays an important role. You should not choose the cheapest - the embroidery will look accordingly. Czech beads were recognized as the best among the masters. These are small parts made of colored glass, which are distinguished by the correctness of shapes and uniformity of color.

Canvas. This is the base fabric on which the embroidery will be performed. Beginners are advised to choose a finished canvas with a pattern.

Hoop. An irreplaceable "gadget", which is used even by the pros. The hoop allows you to conveniently fix the canvas, which greatly speeds up the workflow. The best hoops are wooden.

A set of needles. You can start with a standard bead needle. But masters over time get themselves different options.

Scissors and thread. There is nothing complicated in their choice - just ask the store consultants to tell you the running options for threads for beadwork.

Frame. Beginners should start with embroidery pictures. And only over time move on to more complex objects. Therefore, it is appropriate to frame the first works in picture frames. This is a beautiful element of decor in the home interior or an original version of a gift with your own hands.

Turnkey solution

For beginners, the manufacturer offers an even more simplified option - this is the choice of ready-made kits. Charivna mit offers a huge choice. The advantage of the kits is that they provide all the necessary materials for work - down to the needle. A beginner does not have to calculate the required number and colors of beads. An important advantage of ready-made sets is the ability to choose drawings of varying complexity and sizes. Beginners should not immediately move on to multi-colored and detailed plots. Try simple pictures. 

Jun 12 '23 · 0 comments

Purchasing a vacuum cleaner these days seems like a no-brainer. Especially on the Internet, as well as in local stores, an incredibly wide selection is presented, including budget models and quite expensive options. That is why many people have a natural question, how to choose a vacuum cleaner that combines the optimal cost and feature set. At https://kstech.com.ua/dim/top-7-krashchykh-pylososiv-yak-obraty-hidnyi-porokhotiah-2020/ you can get acquainted with various models of vacuum cleaners, find out their characteristics and prices. 

Types of vacuum cleaners

It will be easier to decide on the choice of a vacuum cleaner if you understand what types of vacuum cleaners exist and how they differ:

  • The most budgetary and common are vacuum cleaners for dry cleaning. This is technically simple equipment, the electric motor power of which, as a rule, does not exceed 2 kW. This is the best tool for dry cleaning an apartment or a small private house, removing surface dirt from flooring, carpets. However, such vacuum cleaners are not effective for cleaning large residential areas and commercial areas. Low productivity will not allow for high-quality cleaning, and the engines of such models are not designed for long-term continuous operation and can quickly fail.
  • For more complex and large-scale tasks, it is recommended to pay attention to universal vacuum cleaners for dry and wet cleaning. Due to its versatility, reliability, unpretentiousness, ease of operation and maintenance, as well as many variations in design, it is used in various areas, from domestic use to professional cleaning of large commercial premises. This type of vacuum cleaners fell in love, in particular, with cleaning companies and representatives of the car wash industry. Such models have a high degree of moisture protection, are able to draw in large particles of dirt and water. Depending on the configuration, such a vacuum cleaner can have two or three turbines, which allows you to continue cleaning even if one of them fails, with virtually no drop in performance.
  • Washing vacuum cleaners are the ideal choice when it is necessary to remove stains from fabric, leather and other soiled surfaces. The principle of operation of this equipment is the simultaneous supply of cleaning chemicals and its removal from the surface, along with dirt and stains.
  • For large storage and industrial premises, as a rule, stationary vacuum cleaners are chosen. Their advantage lies in equipping them with rather powerful (up to 4 kW) and high-performance (up to 640 m2/h) turbines. This allows for a short time to carry out high-quality cleaning of the floor covering in large rooms. Very often, such vacuum cleaners are purchased by large office centers, hotels and hotels.
Criteria for choosing a vacuum cleaner

To satisfy all the features of the room and take into account the required level of functionality, the following criteria for choosing a vacuum cleaner should be taken into account:

  • Manufacturer. When looking for a professional cleaning tool, you should pay attention not to advertised products from the "mass market", but to brands whose products are in demand among professionals. Such trademarks may be: Karcher, Portotecnica, Staeco, LavorPro, Comet and others.
  • Manufacturing materials. The strength and service life of the vacuum cleaner, its reliability, and performance depend on the materials of manufacture. Regardless of your needs, we advise you to purchase models whose case is made of stainless steel. This material is the most resistant to mechanical damage, has anti-corrosion properties and wear resistance.
  • Number of turbines and power. The cleaning speed of each square meter of area depends on these two parameters. Remember, the higher the power of the turbine, the stronger the suction force and, accordingly, the efficiency and depth of cleaning the surface.
Expert advice: the best manufacturers and models

If you are planning to purchase a relatively inexpensive and technically simple vacuum cleaner for the home, then it is better to choose one of these options: GHIBLI POWER D 22 P, Karcher WD 4 Premium, Nilfisk GD 930 S2 HEPA. These models have proven themselves for their performance and reliability, as well as undemanding to periodic maintenance.

For use in car washes and enterprises, the best vacuum cleaners according to reviews are models that combine the functions of wet and dry cleaning. We advise you to purchase Soteco PANDA 515/33 XP, Soteco TORNADO 503, Soteco PANDA 440 GA XP models. These vacuum cleaners in a relatively short period have earned the fame of devices of exceptional reliability and the optimal combination of functionality and cost. Cleaning companies that are more demanding on the quality and speed of cleaning, as a rule, stop at models such as  Karcher NT 75/2 Ap Me Tc, Karcher NT 80/1 B1 M .

Of the washing vacuum cleaners, the models Soteco TORNADO 200 IDRO,  Lavor Pro APOLLO IF, Lavor Pro WINDY IE FOAM are in the greatest demand , attracting users with a combination of affordable prices, high power, optimal energy consumption, and the highest quality of cleaning surfaces.

May 30 '23 · 0 comments

The Roblox online platform has been gathering a huge audience since 2006. The platform robloxscripts.devbrings together thousands of titles for every taste and even allows you to create your own game. This guide is intended for beginners who are interested in the MMO sandbox. It tells what roblox is and how to start playing it.

What is Roblox

Roblox is not a game in the classic sense of the word. It would be more correct to call it an online platform for gaming and game development, or even a metaverse. The local catalog includes over forty million titles on any topic. In addition to original projects, it contains parodies of famous hits. Among them are Red Dead Redemption 2, Grand Theft Auto, Half-Life and many others.

This diversity was made possible thanks to the Roblox Studio constructor. Each registered user of the platform can create his own game. An easy-to-use program allows you to realize any idea. It does not require advanced programming skills. Roblox can be a good start for beginner developers.

The MMO sandbox was launched in 2006. Since then, its popularity has been growing steadily. In the middle of 2022, the daily online Roblox was about 47.3 million users. 

Why is Roblox so popular?

At first glance, Roblox seems like an unremarkable game. This impression is due to the outdated visual. However, the graphics did not prevent the site from gathering a huge fan base. And now we will give the main reasons for the wide popularity of Roblox.

Content Diversity

The first of the reasons has already been mentioned in passing at the beginning of the article. Roblox boasts a variety of content for all tastes. Available game worlds, or places, are divided by genre and type. Among them are fighting games, adventure games, first-person shooters, RPGs and much more. For more peaceful gamers, there are building and pet-raising simulators.

The top popular roblox worlds include survival, horror and battle arenas. But obstacle courses are especially fond of the audience. In places like Escape Granny Obby Parkour, Escape The Carnival Of Terror and others, users will have to overcome obstacles using parkour and speed.

Roblox can offer entertainment for every taste. That is why it has interested a huge number of gamers around the world.

Free access to games and constructor

Another advantage of the platform is the free-to-play distribution system. Roblox has premium content. But a significant part of the worlds and tools are presented for free. You do not need to donate to the site to evaluate its capabilities.

Low system requirements

The popularity of Roblox is largely due to the undemanding nature of the platform. To install MMO on a PC, it is enough to free 200 megabytes. That's how much Roblox will take up on your hard drive. A stable Internet connection and Android 5.0/iOS 9.0 or higher are enough to download to your phone.

Roblox Minimum System Requirements for PC:

operating systemWindows XP/7/8/8.1/10CPUIntel Pentium 4 1.6GHz or AMD Athlon64 2800RAM256 MBHDD200 MBvideo cardGeForce FX5200 or Radeon 9600 SENetInternet connectionAbility to make your own games

As already noted, Roblox opens up a wide scope for creativity. The site allows you to create your own game for every taste. To do this, it has its own constructor with ready-made templates and tools. In addition to layouts and environments, you can even preset the genre of the game: capture the flag, side-scrolling runner, and so on. The constructor works in the Lua programming language. It takes a minimum of time to master it.

simple earnings

It is impossible not to mention that Roblox opens up the possibility of easy money for gamers. The site has its own internal currency - Robux. Robux are awarded for completing tasks, daily entry into games and donations. Then they can be spent on the territory of your favorite places.

The Developer Exchange system gives developers a percentage of the currency spent on their games. For every 100 robux, a little less than a dollar is transferred to the authors. The accumulated funds can be withdrawn to real accounts. Thanks to this, Roblox becomes a source of passive income.

What are plays

After registration, players can start getting acquainted with the places. So in Roblox they call virtual worlds created by gamers and professional developers. In the catalog of games you can find sports, arenas, horror and much more.

As already mentioned, plays are divided into genres and types. Information about the world is presented in the description. It also shows the number of players for which the place is designed, the date the world was created and updated, the genre and the number of entries in the entire history of the map.

Where to start playing Roblox

The most popular plays go to the Roblox homepage. You will see them immediately after registering on the platform. These spaces are great for getting to know Roblox and mastering the controls. You can also go to the Discover section and select a game from the global library.

Available titles are classified by genre and popularity. Discover has Top Rated, Premium Top, Free Servers, RPG, Fighting, Simulators and more. And if you already know which place you want to try first, just enter its name in the search engine.

Now you can join the world of Roblox. The knowledge gained is enough to experience the many free features of the site. After that, you can move on to studying codes, buying and selling skins, and creating copyright projects.

May 26 '23 · 0 comments

How to walk dogs in the city? What awaits the owner if his dog bite attack nj? What laws apply if the incident occurred in a private yard? These questions are answered by a lawyer.

First, here are the basic rules for keeping dogs in the city:

  1. Walking in strictly designated areas.
  2. Walking dogs must be on a leash.
  3. For large, aggressive dogs of fighting breeds - on a leash and in a muzzle.

There is a special list of potentially dangerous dog breeds. These are, in particular, bulldogs, shepherds, dogs, terriers, rottweilers. There are 30 breeds in total, the owners of which are required not only to wear a muzzle on them, but also to walk with them with a short leash (no more than 1 m 20 cm long).

If during the year the owner again went for a walk with the dog without a leash, a muzzle and in the wrong place, then not only a fine, but also the confiscation of the dog awaits him.

Do not hesitate to contact the police (required with a written statement) on careless owners of dangerous animals. If, nevertheless, a misfortune happened, then, depending on the severity of the bodily injuries, the owners of the dogs will be liable, ranging from administrative to criminal.

It is also necessary to remember: to offend an animal is an ignoble and ungrateful business. And in case of exceeding the necessary self-defense during the attack of a dog, you can receive a response claim from its owner for compensation for material damage.

The law will not be on your side even when the conflict with the animal occurred on a private territory, at the entrance to which, by the way, the sign “There is an angry dog ​​in the yard” does not have to hang.

The collection of evidence is the most difficult procedure for those who want to bring the owner of the attacked dog to justice. After all, it is often difficult to prove which dog harmed you. That's why:

  1. Try to immediately find, write down the contacts of the maximum number of witnesses who can confirm the situation.
  2. Describe your dog in as much detail as possible.

In order to claim financial compensation in the future in court, you will also need checks that indicate the treatment you have received. You can also file a claim for non-pecuniary damage, because a dog attack can be a serious stress for the victim.

So here are our tips:

- do not provoke aggression of dogs;

- do not enter private territory if you are not sure that it is safe there;

- collect contacts of witnesses and other evidence after the attack;

- report to the police as soon as possible;

- Compensate for material and moral damage in court.

Feb 28 '23 · 0 comments

For the last 10 years, the concept of marketing has been firmly entrenched in the minds of a modern person who buys or sells something. Marketing is everywhere. There are a lot of tools for analyzing and influencing the  target audience  , but it is social marketing that is considered the most global and effective. In this article we will talk about the concept of social marketing, what goals and objectives it pursues, and what are the motives for implementation.

The essence of the concept

Social marketing (SM) is a tool to influence people and promote a certain product, brand, style, fashion, habits to improve the lives of both specific segments of the population and a large audience. The concept of social marketing was born more than 10 years ago due to environmental degradation, an abundance of low-quality food and limited natural resources. If you are interested in find people for free, follow the link to find out more.

Most often it is used in ecology, medicine and charity. However, with increasing dynamics, the social marketing program works both in the educational and in the commercial system, connecting the needs of people and the needs of the customer in promoting the brand.

To understand what the goals and objectives of social marketing are, it should be understood that this tool in the business sphere is part of the painstaking work on conveying a specific topic to the target audience. Activities in this direction are necessary for people to assimilate views and values, change their own behavior and choices. The use of this tool is necessary to influence the solution of a particular social problem in which the company is involved.

The goal of social marketing, both by companies and at the state level, is to increase customer loyalty in the future through association with social programs.

There are several tasks of social marketing:

  • Target audience analysis.
  • Work on consumer loyalty.
  • Strengthening the brand in a certain niche and in the eyes of potential consumers.
  • Work on the quality of the offered goods, services.
  • As a result of quality improvement, a positive impact on the living conditions of a specific target group or society as a whole should follow.

In the times of computer technology, many social marketing tools operate in social networks and other Internet resources, where it is possible not only to analyze the  needs of the target audience , but also to massively and quickly influence the demand and loyalty of potential customers and buyers. To learn more about us business directories, follow the link.

The social marketing strategy consists in the implementation of the drawn up plan using the established 5P social marketing complex, namely:

  • 1p - non-commercial product, definition of goods, services to meet social needs.
  • 2p - the price of the product, where it is necessary to take into account the benefits, costs for the cost, attracting consumers, profitability.
  • 3p - distribution of the product in the selected niche.
  • 4p - brand and product promotion, services, benefits.
  • 5p - consumers of non-  commercial organizations  (promotion of ideas, ideas, topics to the general public).
Classification

The main types of social marketing today are as follows:

  • Educational.
  • Religious.
  • Healthcare Marketing.
  • Sports.
  • Cultural.
  • Charitable.
  • Ecological.

Each type of social marketing needs its own  strategy and  organization, which will take into account key points, issues, problems, opportunities and threats.

The practice of using social marketing

There are excellent examples of how this tool works effectively.

One of the world-famous examples of social marketing in business is McDonald's, which from the very beginning of its activity has been actively and continuously involved in solving major social problems, such as charity in the direction of orphans. All visitors to this network are familiar with calls for help to little orphans or sick children. The company consistently transfers considerable funds in this direction.

No less well-known brand "Coca-Cola" also focuses on consumer needs. After information about the ingredients of this drink that are dangerous to human life and health was leaked to the general public, they were banned in the country of origin.

The recipe for the world famous drink was significantly adjusted, millions of dollars were lost, which were immediately written off to charity. These examples show that social marketing is extremely important for the concept of development and promotion of large corporations. A company that wants to grow in the global market and not lose its customers must use social feedback to increase customer loyalty.

Jan 27 '23 · 0 comments · Tags: marketing

If your channel is wide enough, the solution to this problem is obvious. However, if you are a happy owner of the so-called "gray IP" - the answer of our era to the stupidity of IP developers, an asymmetric channel or other upload restrictions, this material is for you.

Those who come across private torrent trackers online for the first time are often confused by the abundance of incomprehensible terms. But in fact, everything is simple here. Now I will do a little educational program.

  • P2P - (Peer-to-peer, "each to each"). In classical information exchange technologies, participants are usually divided into special dedicated servers and clients that the servers serve. In P2P, there are no dedicated servers, and all participants are equal and connect only with each other. Servers perform only a management role, and do not participate in the exchange of useful information.
  • Content (from the English "content") - any thing that is worth sharing with your neighbor despite all the frills of copyists. Usually something useful.
  • A torrent (from the English "stream") is the very distribution of certain content as well, a torrent is a small file that describes this distribution.
  • BitTorrent is a P2P technology used in torrents.
  • Client - a program that allows you to participate in the torrent. There are clients of various curvatures, the most high-quality and popular client is uTorrent. A popular Linux client is Transmission.
  • Tracker - (from the English "follower") - a special server that manages the torrent. The tracker informs the participants of each other's addresses and takes into account the rating.
  • Pir (from the English "peer") - a participant in the torrent.
  • Sid (from the English "sower") - the one from whom the files are downloaded. Also, seed - distribute files.
  • Lich (from the English "leech") - the one who actually downloads the files.
  • Rating (also, "ratio") - a special measure of the coolness of the feast, given to him by the tracker. If the rating is low, the tracker will not allow the peer to download. You can increase the rating by seeding, donating and in other ways pleasing the tracker, or by using cheating.
  • Donat - a way to increase the rating, not related to the distribution. Monetary support for the owner of the tracker and more.
  • Cheating is the process of cheating a rating bypassing the dull tracker rules. Since the client himself tells the tracker how much he downloaded and distributed, the process of cheating is not simple, but extremely simple. However, on many trackers, cheaters are raided, so cheating should be done wisely.
  • Hash (from the English "minced meat") is a special string that uniquely identifies a specific file.
  • DHT (Dynamic Hash Table) is a technology that allows peers to get each other's addresses without the help of a tracker. Allows participants to share the addresses of peers that distribute a file with a specific hash. So cool that at one time trackers were banned from clients that support DHT. The developers had to compromise and introduce a feature that allows the creator of the torrent to disable the use of DHT. A torrent with DHT blocked is called "private". As a rule, if DHT is available, the client will automatically start using it.
  • The private flag is a torrent feature that prohibits the use of DHT. It uses cryptography, so it's not easy to bypass it. In modern times, the rules of most trackers allow the creator of a torrent to decide whether to set a private flag.

To download a torrent, you need to register on the tracker and download the torrent file of the desired distribution. Then start the client and open the file in it. Torrent started. The downloaded torrent is distributed at the same time - connecting peers can both download parts of the torrent from you, and give it to you, or even do it at the same time (if you have different parts). After the download is complete, you automatically start distributing the torrent. The statistics of your work is constantly transmitted to the tracker and creates a rating for you.

To create a torrent yourself, you need to generate a torrent file using the client, specifying the desired content and trackers, upload the torrent file to the tracker and provide it with a description.

Unfortunately, on many trackers there is a so-called "rating system" that does not allow those whose channel has certain restrictions to download torrents. We will talk about it now. In fact, the rating system is not part of the BitTorrent technology, but a boring crutch designed to incentivize peers to download less and distribute more, thereby increasing the efficiency of the P2P network. The fact is that many people do not care about giving away, but only remember torrents when they want to download something, even if their technical capabilities allow seeding. Such a thing as rating encourages peers to give away at least as much as they downloaded. The downside of the rating is that peers with a bad channel often lose the opportunity to download anything at all. Fortunately,

Passkey. Most trackers require you to register an account in order to access torrents. A rating is also attached to this account. To identify an account on a tracker, the so-called "passkey" is often used - an identifier located in torrent files downloaded from the tracker and transmitted by the client along with statistics. By replacing your passkey with someone else's, you can download files on behalf of someone else's account. Often, irresponsible users post torrent files with their passkey in the public domain. Passkey is in the torrent file in open form and can be replaced by any binary editor. There are also special viewers and editors for torrent files (google).

Registration. Most trackers give each new account a small rating limit (several gigabytes), so that once this limit is reached, you can create a new account. In this case, it is advisable to use an anonymous proxy, because. multiple accounts created from the same address may arouse suspicion.

Download without tracker. When downloading, the client sends statistics to the tracker from time to time and updates the list of seeds. As a rule, many seeds work long enough to earn a rating. Some distribute around the clock. Therefore, in fact, frequent updating of the list of seeds is not required. By disabling the tracker in the client, you can avoid taking into account the rating. The download will go from the existing set of seeds, but new seeds will not be added (unless DHT is used). If the list of seeds needs to be updated, delete the torrent from the client (in this case, undownloaded files will remain) and run it again, specifying the same folder to save the files. The client will pick up the under-downloaded files and continue downloading from the interrupted position, when the torrent is launched, the list of seeds will be updated. Attention! No need to re-add the tracker to the running torrent - statistics over time, in which the download was carried out without a tracker will be taken into account. To disable a tracker in uTorrent, you need to select the torrent, open the "trackers" tab (under the list of downloads) and delete the corresponding line. You only need to remove the main tracker (or trackers), you do not need to disable the local retracker or DHT.

DHT. This method is similar to the previous one, but simpler. If DHT is available for the torrent, then when downloading without a tracker, the list of seeds will be updated. In uTorrent, DHT is listed in the same way as trackers in the list of trackers. In order for DHT to work, you need to have multiple peers that also support DHT. So you shouldn't turn off the tracker immediately after starting the torrent - you need to wait until the tracker transmits several peers and the information transfer begins.

Retracker. Large local networks often have their own tracker to help the main one find peers on the local network. If your tracker list has a line like retracker.local, then you will find peers in your local network without the help of the main tracker or DHT.

Cheating. Using special programs, you can transfer any work statistics to the tracker. But keep in mind that it should be similar to the statistics of real work. A peer that seems to be distributing several terabytes per second is likely to be banned.

Pay attention, P2P technology of the future. No need to sabotage trackers unnecessarily. If you have the opportunity, it is better to honestly follow the rules of the tracker.

Jan 7 '23 · 0 comments

Content marketing is a super hit in digital. Everyone talks about how important it is to promote brands and products - and for good reason. What it takes to create and implement a strong content strategy. 

Why is content marketing ahead of other promotion tools?

In friendship and relationships, we appreciate those people who talk to us not only about themselves, but also about us. The same applies to successful communication between business and user. You can win the heart of the audience only by helping in solving the problems facing it. Now the consumer market is overflowing with brands that want to get regular and loyal customers. And two years of reforming markets and purchasing power due to the pandemic only tighten competition. And the victory in it will be for those who deserve the strong sympathy and trust of the buyer.   

Designer advertising creatives, serious discounts and tempting bonuses - all this does not work if the main message does not “catchy” the user. The main reasons are listed below.

  • The amount of advertising online and offline is so high that users do not have time to perceive and assimilate information. 
  • In connection with the quantitative factor, the qualitative one also changes. To capture the user's attention, brands use controversial hype topics to the point of being acceptable. This may cause a reaction of rejection and a financial boycott on the part of Central Asia. 
  • Selective blindness in viewing ads on the streets, in the press and on TV has long been supplemented by banner blindness on the Internet. Therefore, the effectiveness of any direct advertising today is not as high as advertisers would like.

The task of promotion really needs to be solved somehow differently. This “different” is content marketing. Its meaning is to attract people not so much with advertising as with the similarity of values ​​and interests of a person and a brand. As well as a demonstration of expertise and the benefits of content for the consumer. Many people think about real estate, learn more about it.

In essence, content marketing is an element of a marketing strategy that aims to:

  • involvement of the consumer in long-term relationships - while the "regular" advertising is based on short communications within the framework of a separate promotion or seasonal offers;
  • making a profit progressively and regularly, by supporting the user's interest in a brand or product;
  • providing for the needs and closing the "pains" of the audience, and not the implementation of the "wishlist" of the company or brand.

Effective content marketing is impossible without a strategy that is based on the long game. Attracting the consumer with useful, entertaining and informational content, the brand forms a deep and versatile self-image. 

Content marketing leverages the knowledge, expertise, and values ​​that matter to the consumer without selling head-on. It creates and cultivates in the user the feeling that this particular brand can:

  • talk simply about the complex;
  • timely throw significant news;
  • give instructions for the use of products;
  • laugh with the audience. 

Such communication is unobtrusive and does not cause sharp resistance. And when the moment of making a decision comes, people more easily “ripe” for the purchase. According to some studies, if a person has interacted with a brand 5 to 9 times, they are more likely to make a purchase. After all, he already treats the company as a friend and trusts her.

To achieve the desired conversion and sales rates, put them on stream, it is worth developing content promotion according to current rules and schemes. For example, using inbound marketing technologies. Below are 10 tips so that you can systematically develop the direction of content marketing and get tangible results from your efforts. 

10 Tips for Strong Content MarketingTip #1
Know your audience

To be truly valuable to the target audience, you need to fall into the user interests. That is, you should know the maximum about your potential customers. For this, a brief description like: “25-34 years old, mostly Muscovites, 68% men” is not enough - you need to deeply delve into their needs, communication style, language, set of values. 

Only then will you be able to generate content that will resonate with the audience, be in a suitable format and presented in a language they understand. For example, by creating memes with Morgenstern, you can interest a younger audience. But if she is not your potential buyer, you will simply waste your time and resources in vain. Or you promote a beauty salon without taking into account femme trends. And you post Instagram posts that compare an unshaven female leg to a cactus. The feelings of some users are hurt - you lose one of the segments of your audience.

Tip #2
Adapt to your sales funnel

Content marketing does not sell directly, but ultimately works for sales. Therefore, everything that is inscribed in the brand's content strategy should fit into the sales funnel. For each of its stages - awareness, interest, purchase and retention - different types and types of content must be thought out and planned.

It is worth noting that content marketing does not contradict or oppose classical advertising. Rather, context, target, and native should work as additional tools to warm up the audience at certain stages of the sales funnel. 

Tip #3
Don't rule out SEO

Many believe that good content will find its way to the consumer on its own. This is not true. An important part of content marketing is  getting content delivery right . If you neglect it, you can wait indefinitely for the consumer to get to your materials.

Tip #4
Plan strategy and tactics

Sometimes it seems like a content marketing strategy means “add hot/useful topics/fill a lot of memes to what is already there”. Often the result is writing long articles that users are not interested in. After all, they have read them a hundred times already at your competitors. 

Content marketing starts with revisiting topics that are important to your audience and brand. It continues by assessing the relevance of these topics and finding common ground between users and the brand. Complemented by topics related to seasonal or direct advertising. All this often leads to the creation of a new content plan, which is flexible in case of sudden, but relevant newsbreaks. And this plan is being progressively implemented. In addition, its relevance to the needs of the audience is constantly analyzed. Based on the data received, the plan is regularly adjusted and updated. Do not understand how find fast people, learn more by clicking on the link.

Tip #5
Write about the current

Your content plan should include topics that are of interest to your audience. However, it is not necessary to be limited only to them. You can expand the topic through the use of social, seasonal or cultural newsworthy events. This is not only about the seasonal promotion “Get a discount for the New Year”, but also about something that can fit well with your brand and be interesting to everyone at the same time. A conditional example: a film premiere expected by millions of people, for example, the upcoming Matrix-4, can be integrated into the content. If this event is in the interests of the audience, it can become a point of contact with your business for new, previously unfamiliar users.

Such newsbreaks can be planned in advance, or you can leave a small “reserve” for them in the content plan. Vizit, a brand of intimate products, is an excellent example of building content marketing based on public newsworthy events. The company ironically reacts in posts and creatives to significant events — the coronavirus pandemic, the resignation of the Government, etc.

It is clear that a shipyard or a supermarket chain will not be able to promote itself in this way. But it is for this type of products that the chosen topics, provocative style and memetic presentation are suitable. This is the art of content marketing - to respond to the expressed and unspoken requests and needs of the audience in a language they understand. And at the same time to warm up future customers, constantly being present in their information field.

Tip #6
Play on different venues

The greater the coverage, the greater the traffic, engagement, and opportunities for researching user behavior. If you know exactly where your target audience lives, use these channels to broadcast your content. And don't stop there.  

Always ask yourself - where else can our customers be? Maybe you need to supplement the promotion of an innovative IT startup on Facebook with the creation of a group on Twitter or the generation of articles for Habr? After all, a select audience sits there, eager for the latest news and reading in foreign languages.

Do not immediately discard platforms that at first glance seem inappropriate. For example, many believe that TikTok is still a school-youth hangout, and serious brands have nothing to do there. However,  as we already wrote , this site is a pretty good choice for medical clinics. Marvelous? The point is low competition and the absence of strict prohibitions in terms of medical content. 

Tip #7
Don't get carried away with clickbait, but don't ignore it either

Clickbait is a good idea, especially if such a headline includes keywords or phrases.  

  • A well-written title is very important. You have about 30 seconds to grab the user's attention - while he reads the title of the article, and decides whether to leave the page or stay. 
  • A title with a key will allow users to find your content faster through search engines
  • A media headline will immediately identify topics where your brand is particularly strong. The wording “10 best ways to fix an old refrigerator” really conveys the message that the author of the article is an expert in his field. 

But don't get too carried away with clickbait. Not only because on many sites you are threatened with bans or pessimization for it. The audience of Runet has already learned to calculate headlines-enticements, and associates them more with yellow press than with a serious brand worthy of trust. 

The main rule is that clickbait should reflect the essence of the content. If you wrote an article “How to lose weight without diets by 30 kg in a week”, and there is no declared solution in the text, then the user will have a feeling of deception. And for that particular person, your content marketing will no longer work.

Tip #8
Use all kinds of content

One and the same topic can be presented in several forms: 

  • text in an article, website or post;
  • a picture or a carousel of images on social networks or on third-party sites from Yaplakal to Reddit;
  • videos on the website, social networks, TikTok, Youtube and Youtube Shorts;
  • audio on the air on the radio or in a podcast, on a website or on Youtube.

It is worth recalling: the text will be more interesting if you dilute it with pictures and videos. By the way, it is important to adapt the content for each platform for placement. Everywhere you need a different style and presentation.

Tip #9
Don't be afraid to repackage content

Sometimes it seems that it is irrational to resubmit old content - they say, users will immediately decide that we have run out of topics, pictures and letters. In fact, old content must be repackaged and re-posted. For example, split an article into several parts and submit it as a cycle of posts on social networks. 

This is necessary in order to:

  • repeat and consolidate important topics in which you are an expert;
  • update topics taking into account changes in the environment, consumer behavior, the world situation and anything else;
  • demonstrate the dynamics of a business or brand in relation to a specific topic - how you have grown and progressed in solving certain problems;
  • demonstrate flexibility - how you were able to prove your case over time, or admit your mistakes and approach the problem in a new way.

In other words, repackaging content immediately creates depth for your brand. This is especially important for those users who are just getting to know you and do not know about your experience and cases. But this only works when it’s not about rewriting content, but about changing its format, updating and upgrading. 

Tip #10
Analyze and Change

Having created a brilliant content plan for the year, you can’t just implement it and reap the benefits of your genius. Content delivery methods and technical capabilities are changing, new digital trends are coming, new social platforms are flaring up and dying down, newsworthy events are constantly arising. All this needs to be tracked, analyzed and, if necessary, integrated into the content strategy. In order not to become obsolete and not cease to be relevant.

Evaluate the effectiveness of content - not only in terms of sales, but also in terms of driving traffic to the site, increasing the number of subscribers or leads, the number of article reads, the number of views, etc. Track the involvement of users in certain topics, draw conclusions - which formats and presentation "shoot" and which do not. Adjust your content marketing with this in mind, monitor what your competitors are doing and learn from them. 

Output

Creating content that would attract the user is not easy. And only those who do this all the time know that it is most often difficult to do what seems obvious and easy. 

But, perhaps, this is the special interest of content marketing. It is necessary not only to be in trend, take into account technical and SEO issues, fill the site or regularly maintain social networks. 

You need to create unique, innovative, smart and useful content. Which:

  • brings the brand closer to the consumer and takes into account his needs,
  • saturates the digital and offline space with live, expert and useful information about a brand or business, contributing to its promotion; 
  • skillfully integrates direct advertising and can perfectly interact with a personal brand, for example, a business owner;
  • brings the brand closer to real life — sincere and not always formatted. 
Dec 28 '22 · 0 comments · Tags: marketing

How to find information about a person on the Internet, starting with a first and last name or email address, tax code or photo.

Are there people you haven't seen in a while and would like to know more about their lives? Do you know the person's first and last name and want more information? There is so much news, data, and databases on the Internet that it shouldn't be too hard for you to find out anything, unless the person in question is a privacy freak and left no trace.

If you remember the first and last names of your classmates from elementary, middle, or high school, you can track them down to set up a reunion. Older people may think of colleagues they served in the military with. How about curiosity to see how they are now and what the girls and boys who met during the summer holidays are doing. Do not know about resident listing by address? You can visit our website for more info.

SEARCH FOR A PERSON IN ENGINES AND SOCIAL NETWORKS

The first step is to search for the first and last name on Google. With Google, you can find not only a Google+ account, but also links to a Facebook profile, LinkedIn profile, Instagram profile, and Twitter. For security purposes, in addition to Google, certain searches can also be performed on Facebook and other social networks.

For example, you can search on Facebook even without registering, or search by age, gender, and location. If we know a person's mobile phone number, we can use it to search on Facebook and we will immediately see the profile they are connected to.

SEARCH FOR A PERSON IN THE WHITE AND YELLOW PAGES

The white pages contain a huge database of all landline phone numbers. In certain situations, the Yellow Pages can also be useful if the person we are looking for is a business owner. You can also use the Pagine Bianche app for Android and iOS.  

In the White Pages, you need to be careful with homonyms, especially if the first and last names you are looking for are quite common. You can also help by entering other details such as location.

SEARCH FOR A PERSON BY HIS TAX CODE

If you want to have information about a person whose first and last name you do not know, but only the tax code, you can use the tools that calculate the Reverse tax code. In fact, the tax code is nothing more than a formula that calculates a sequence of 16 numbers, which are a function of the first name, last name, place and date of birth. Using the inverse formula, we can trace the date of birth and various options for the first and last name.

SEARCH FOR A PERSON BY MOBILE NUMBER

To buy a phone card, we must present a document that will be linked to the number. There are no official lists of mobile phone numbers, but we can try services like Dive3000 to see if the number is in their user-generated database. 

HOW TO KNOW THE PERSON'S IDENTITY FROM HIS PHOTO

As you probably know, through Google Images you can search by images. Click the camera icon , then upload the image you're looking for, or paste the URL if it's already on the web . Google will find pages with similar images that can be used to track profiles or identities. Do not know about usa people? You can visit our website for more info.

HOW TO SEARCH FOR A PERSON BY EMAIL ADDRESS

An excellent Chrome and Firefox extension called Rapportive for Gmail allows us to find all social media profiles associated with a given email address.  

IMAGE SEARCH WITH TINEYE AND PICTRIEV

The image search performed with the Google tool can be extended with several tools such as

  1. TinEye - Reverse Image Search

  2. PicTriev - Find people's names with facial recognition technology.

LOOKING FOR A PERSON WITH SPECIFIC ENGINES

In addition to the classic searches that we have seen, we can also use special mechanisms to search for people.

1) Pipl is the most famous of these systems, with which you can also perform international searches. Enter your first name, last name, and all other known details such as username, phone number, and location.

2) PeekYou is another system for looking up information about a person, starting with a first and last name, email address, location, and possibly a phone number. 

Searches are correlated with "View all details" links, through which you can view detailed information about specific data, such as address, phone number. The results are more relevant to people living in the United States.

3) BeenVerified is one of the best people search services that gives amazing results. The problem is that this only works well with people based in the US.

4) Spokeo is another service for finding information about people

I end up with 3 other personal information search engines: 5) Zabasearch, 6) Spock, and 7) Yasni.

Nov 22 '22 · 0 comments

Fans  of bitcoin casinos know  that the hall is not very different from other gaming establishments. The main differences and advantages are the permission to permanently use bitcoin and other cryptocurrencies as a payment method.

The existence of such casinos supports the development of the world of cryptocurrencies. After all, with an increase in the number of payment methods for each type of digital currency, the crypto market itself develops.

Unlike classic casinos and in addition to the possibility of paying with cryptocurrency, Bitcoin casinos offer other additional options. One of them is the possibility of providing complete anonymity.

The usual payment methods used in classic casinos are always tied to a certain person, who can be identified quite easily. In this regard, the use of cryptocurrency has its advantages, which led to the creation of anonymous casinos, but there are still very few of them due to the presence of certain restrictions. Learn more at bestcryptogamblingsites.info.

What games can you play when you pay with bitcoin or another cryptocurrency?

The choice of games in crypto casinos is practically the same as in classic ones. However, each Bitcoin casino offers its own list of games.

You can use your bitcoins and other virtual money to play most popular casino games:

  • slots (slot machines);
  • roulette;
  • blackjack;
  • bones;
  • video poker.

Each casino has its own selection of games, so it's always best to check the availability of your favorites first before registering on the site. Also learn more about XMR betting sites.

How do we evaluate and form a Bitcoin casino rating?

We conduct thorough and unbiased reviews of all online casinos. Essentially, the review process is the same for all casinos. Read more about the process itself here.

In short, there are two important factors that we pay attention to:

  • Casino Size – Larger casinos have larger revenues and can provide large payouts at any time. Smaller casinos in this case may experience certain financial difficulties, so it is always better to opt for larger ones.
  • The attitude of the casino towards the players - most casinos act fairly and do not look for excuses when the client wants to withdraw funds, however, there are a certain number of casinos that act exactly the opposite. We analyze player complaints to check what policies a particular casino adheres to.

Of course, we take into account many other factors, but these two are the most important. For more information on how we form our reviews, please read the article linked above or our fair play code.

What will be the currency in the game?

This is the only question about crypto casinos for which we do not have a clear answer. Each Bitcoin casino has its own rules. Let's look at a few examples.

Eldorado Casino allows you to deposit bitcoins and your account will be in BTC. You also play in BTC, however, some games will only be available if you deposit EUR or any other fiat currency into your account. This casino supports many other cryptocurrencies besides bitcoin.

Casino Champion only allows deposits and withdrawals in cryptocurrencies (BTC, ETH, DASH, LTC), although your current balance at this casino is displayed in USD. The casino website explains that this was done for the convenience of the player. Your USD balance is updated every 10 minutes according to the current exchange rate, so your BTC balance is not affected by market changes.

Cosmolot allows players to deposit and withdraw funds in bitcoin, however, the account balance and bets are displayed only in US dollars. The bitcoins you deposit are converted into USD according to the current exchange rate, and when you withdraw, they are re-converted into bitcoins according to the exchange rate at the time of the transaction. This means that the value of your bitcoin balance can be affected by changes in the market.

Instead of a conclusion

These are just three examples. Each casino has its own methods of working with currencies, so we recommend that you first carefully familiarize yourself with all the details of depositing and withdrawing funds in bitcoins in the casino of your choice. This information may not always be available on the website of the respective casino, but should be provided by customer support if necessary.

Nov 11 '22 · 0 comments
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