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For the last 10 years, the concept of marketing has been firmly entrenched in the minds of a modern person who buys or sells something. Marketing is everywhere. There are a lot of tools for analyzing and influencing the  target audience  , but it is social marketing that is considered the most global and effective. In this article we will talk about the concept of social marketing, what goals and objectives it pursues, and what are the motives for implementation.

The essence of the concept

Social marketing (SM) is a tool to influence people and promote a certain product, brand, style, fashion, habits to improve the lives of both specific segments of the population and a large audience. The concept of social marketing was born more than 10 years ago due to environmental degradation, an abundance of low-quality food and limited natural resources. If you are interested in find people for free, follow the link to find out more.

Most often it is used in ecology, medicine and charity. However, with increasing dynamics, the social marketing program works both in the educational and in the commercial system, connecting the needs of people and the needs of the customer in promoting the brand.

To understand what the goals and objectives of social marketing are, it should be understood that this tool in the business sphere is part of the painstaking work on conveying a specific topic to the target audience. Activities in this direction are necessary for people to assimilate views and values, change their own behavior and choices. The use of this tool is necessary to influence the solution of a particular social problem in which the company is involved.

The goal of social marketing, both by companies and at the state level, is to increase customer loyalty in the future through association with social programs.

There are several tasks of social marketing:

• Target audience analysis.
• Work on consumer loyalty.
• Strengthening the brand in a certain niche and in the eyes of potential consumers.
• Work on the quality of the offered goods, services.
• As a result of quality improvement, a positive impact on the living conditions of a specific target group or society as a whole should follow.

In the times of computer technology, many social marketing tools operate in social networks and other Internet resources, where it is possible not only to analyze the  needs of the target audience , but also to massively and quickly influence the demand and loyalty of potential customers and buyers. To learn more about us business directories, follow the link.

The social marketing strategy consists in the implementation of the drawn up plan using the established 5P social marketing complex, namely:

• 1p - non-commercial product, definition of goods, services to meet social needs.
• 2p - the price of the product, where it is necessary to take into account the benefits, costs for the cost, attracting consumers, profitability.
• 3p - distribution of the product in the selected niche.
• 4p - brand and product promotion, services, benefits.
• 5p - consumers of non-  commercial organizations  (promotion of ideas, ideas, topics to the general public).

Classification

The main types of social marketing today are as follows:

• Educational.
• Religious.
• Healthcare Marketing.
• Sports.
• Cultural.
• Charitable.
• Ecological.

Each type of social marketing needs its own  strategy and  organization, which will take into account key points, issues, problems, opportunities and threats.

The practice of using social marketing

There are excellent examples of how this tool works effectively.

One of the world-famous examples of social marketing in business is McDonald's, which from the very beginning of its activity has been actively and continuously involved in solving major social problems, such as charity in the direction of orphans. All visitors to this network are familiar with calls for help to little orphans or sick children. The company consistently transfers considerable funds in this direction.

No less well-known brand "Coca-Cola" also focuses on consumer needs. After information about the ingredients of this drink that are dangerous to human life and health was leaked to the general public, they were banned in the country of origin.

The recipe for the world famous drink was significantly adjusted, millions of dollars were lost, which were immediately written off to charity. These examples show that social marketing is extremely important for the concept of development and promotion of large corporations. A company that wants to grow in the global market and not lose its customers must use social feedback to increase customer loyalty.

If your channel is wide enough, the solution to this problem is obvious. However, if you are a happy owner of the so-called "gray IP" - the answer of our era to the stupidity of IP developers, an asymmetric channel or other upload restrictions, this material is for you.

Those who come across private torrent trackers online for the first time are often confused by the abundance of incomprehensible terms. But in fact, everything is simple here. Now I will do a little educational program.

• P2P - (Peer-to-peer, "each to each"). In classical information exchange technologies, participants are usually divided into special dedicated servers and clients that the servers serve. In P2P, there are no dedicated servers, and all participants are equal and connect only with each other. Servers perform only a management role, and do not participate in the exchange of useful information.
• Content (from the English "content") - any thing that is worth sharing with your neighbor despite all the frills of copyists. Usually something useful.
• A torrent (from the English "stream") is the very distribution of certain content as well, a torrent is a small file that describes this distribution.
• BitTorrent is a P2P technology used in torrents.
• Client - a program that allows you to participate in the torrent. There are clients of various curvatures, the most high-quality and popular client is uTorrent. A popular Linux client is Transmission.
• Tracker - (from the English "follower") - a special server that manages the torrent. The tracker informs the participants of each other's addresses and takes into account the rating.
• Pir (from the English "peer") - a participant in the torrent.
• Sid (from the English "sower") - the one from whom the files are downloaded. Also, seed - distribute files.
• Lich (from the English "leech") - the one who actually downloads the files.
• Rating (also, "ratio") - a special measure of the coolness of the feast, given to him by the tracker. If the rating is low, the tracker will not allow the peer to download. You can increase the rating by seeding, donating and in other ways pleasing the tracker, or by using cheating.
• Donat - a way to increase the rating, not related to the distribution. Monetary support for the owner of the tracker and more.
• Cheating is the process of cheating a rating bypassing the dull tracker rules. Since the client himself tells the tracker how much he downloaded and distributed, the process of cheating is not simple, but extremely simple. However, on many trackers, cheaters are raided, so cheating should be done wisely.
• Hash (from the English "minced meat") is a special string that uniquely identifies a specific file.
• DHT (Dynamic Hash Table) is a technology that allows peers to get each other's addresses without the help of a tracker. Allows participants to share the addresses of peers that distribute a file with a specific hash. So cool that at one time trackers were banned from clients that support DHT. The developers had to compromise and introduce a feature that allows the creator of the torrent to disable the use of DHT. A torrent with DHT blocked is called "private". As a rule, if DHT is available, the client will automatically start using it.
• The private flag is a torrent feature that prohibits the use of DHT. It uses cryptography, so it's not easy to bypass it. In modern times, the rules of most trackers allow the creator of a torrent to decide whether to set a private flag.

To download a torrent, you need to register on the tracker and download the torrent file of the desired distribution. Then start the client and open the file in it. Torrent started. The downloaded torrent is distributed at the same time - connecting peers can both download parts of the torrent from you, and give it to you, or even do it at the same time (if you have different parts). After the download is complete, you automatically start distributing the torrent. The statistics of your work is constantly transmitted to the tracker and creates a rating for you.

To create a torrent yourself, you need to generate a torrent file using the client, specifying the desired content and trackers, upload the torrent file to the tracker and provide it with a description.

Unfortunately, on many trackers there is a so-called "rating system" that does not allow those whose channel has certain restrictions to download torrents. We will talk about it now. In fact, the rating system is not part of the BitTorrent technology, but a boring crutch designed to incentivize peers to download less and distribute more, thereby increasing the efficiency of the P2P network. The fact is that many people do not care about giving away, but only remember torrents when they want to download something, even if their technical capabilities allow seeding. Such a thing as rating encourages peers to give away at least as much as they downloaded. The downside of the rating is that peers with a bad channel often lose the opportunity to download anything at all. Fortunately,

Passkey. Most trackers require you to register an account in order to access torrents. A rating is also attached to this account. To identify an account on a tracker, the so-called "passkey" is often used - an identifier located in torrent files downloaded from the tracker and transmitted by the client along with statistics. By replacing your passkey with someone else's, you can download files on behalf of someone else's account. Often, irresponsible users post torrent files with their passkey in the public domain. Passkey is in the torrent file in open form and can be replaced by any binary editor. There are also special viewers and editors for torrent files (google).

Registration. Most trackers give each new account a small rating limit (several gigabytes), so that once this limit is reached, you can create a new account. In this case, it is advisable to use an anonymous proxy, because. multiple accounts created from the same address may arouse suspicion.

Download without tracker. When downloading, the client sends statistics to the tracker from time to time and updates the list of seeds. As a rule, many seeds work long enough to earn a rating. Some distribute around the clock. Therefore, in fact, frequent updating of the list of seeds is not required. By disabling the tracker in the client, you can avoid taking into account the rating. The download will go from the existing set of seeds, but new seeds will not be added (unless DHT is used). If the list of seeds needs to be updated, delete the torrent from the client (in this case, undownloaded files will remain) and run it again, specifying the same folder to save the files. The client will pick up the under-downloaded files and continue downloading from the interrupted position, when the torrent is launched, the list of seeds will be updated. Attention! No need to re-add the tracker to the running torrent - statistics over time, in which the download was carried out without a tracker will be taken into account. To disable a tracker in uTorrent, you need to select the torrent, open the "trackers" tab (under the list of downloads) and delete the corresponding line. You only need to remove the main tracker (or trackers), you do not need to disable the local retracker or DHT.

DHT. This method is similar to the previous one, but simpler. If DHT is available for the torrent, then when downloading without a tracker, the list of seeds will be updated. In uTorrent, DHT is listed in the same way as trackers in the list of trackers. In order for DHT to work, you need to have multiple peers that also support DHT. So you shouldn't turn off the tracker immediately after starting the torrent - you need to wait until the tracker transmits several peers and the information transfer begins.

Retracker. Large local networks often have their own tracker to help the main one find peers on the local network. If your tracker list has a line like retracker.local, then you will find peers in your local network without the help of the main tracker or DHT.

Cheating. Using special programs, you can transfer any work statistics to the tracker. But keep in mind that it should be similar to the statistics of real work. A peer that seems to be distributing several terabytes per second is likely to be banned.

Pay attention, P2P technology of the future. No need to sabotage trackers unnecessarily. If you have the opportunity, it is better to honestly follow the rules of the tracker.