Social marketing from mila eryomina's blog

For the last 10 years, the concept of marketing has been firmly entrenched in the minds of a modern person who buys or sells something. Marketing is everywhere. There are a lot of tools for analyzing and influencing the  target audience  , but it is social marketing that is considered the most global and effective. In this article we will talk about the concept of social marketing, what goals and objectives it pursues, and what are the motives for implementation.

Social marketing (SM) is a tool to influence people and promote a certain product, brand, style, fashion, habits to improve the lives of both specific segments of the population and a large audience. The concept of social marketing was born more than 10 years ago due to environmental degradation, an abundance of low-quality food and limited natural resources. If you are interested in find people for free, follow the link to find out more.

Most often it is used in ecology, medicine and charity. However, with increasing dynamics, the social marketing program works both in the educational and in the commercial system, connecting the needs of people and the needs of the customer in promoting the brand.

To understand what the goals and objectives of social marketing are, it should be understood that this tool in the business sphere is part of the painstaking work on conveying a specific topic to the target audience. Activities in this direction are necessary for people to assimilate views and values, change their own behavior and choices. The use of this tool is necessary to influence the solution of a particular social problem in which the company is involved.

The goal of social marketing, both by companies and at the state level, is to increase customer loyalty in the future through association with social programs.

There are several tasks of social marketing:

• Target audience analysis.
• Work on consumer loyalty.
• Strengthening the brand in a certain niche and in the eyes of potential consumers.
• Work on the quality of the offered goods, services.
• As a result of quality improvement, a positive impact on the living conditions of a specific target group or society as a whole should follow.

In the times of computer technology, many social marketing tools operate in social networks and other Internet resources, where it is possible not only to analyze the  needs of the target audience , but also to massively and quickly influence the demand and loyalty of potential customers and buyers. To learn more about us business directories, follow the link.

The social marketing strategy consists in the implementation of the drawn up plan using the established 5P social marketing complex, namely:

• 1p - non-commercial product, definition of goods, services to meet social needs.
• 2p - the price of the product, where it is necessary to take into account the benefits, costs for the cost, attracting consumers, profitability.
• 3p - distribution of the product in the selected niche.
• 4p - brand and product promotion, services, benefits.
• 5p - consumers of non-  commercial organizations  (promotion of ideas, ideas, topics to the general public).

The main types of social marketing today are as follows:

• Educational.
• Religious.
• Healthcare Marketing.
• Sports.
• Cultural.
• Charitable.
• Ecological.

Each type of social marketing needs its own  strategy and  organization, which will take into account key points, issues, problems, opportunities and threats.

There are excellent examples of how this tool works effectively.

One of the world-famous examples of social marketing in business is McDonald's, which from the very beginning of its activity has been actively and continuously involved in solving major social problems, such as charity in the direction of orphans. All visitors to this network are familiar with calls for help to little orphans or sick children. The company consistently transfers considerable funds in this direction.

No less well-known brand "Coca-Cola" also focuses on consumer needs. After information about the ingredients of this drink that are dangerous to human life and health was leaked to the general public, they were banned in the country of origin.

The recipe for the world famous drink was significantly adjusted, millions of dollars were lost, which were immediately written off to charity. These examples show that social marketing is extremely important for the concept of development and promotion of large corporations. A company that wants to grow in the global market and not lose its customers must use social feedback to increase customer loyalty.