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The pandemic has changed our life for good. Wearing masks in public, keeping distance from others and vaccines are the new normal now. Similarly, we have witnessed a change in the event industry. When the pandemic hit us, most businesses experienced a significant decline in their sales which lead them to desperately try to find a new way to go about their businesses. A study in 2021 showed that around 67% of businesses use virtual events. Moving forward in the next few years we can see an increase of almost 23% in virtual fair events’ popularity.Ways in Which Virtual Event is Changing the Event Industry We will be only seeing an increase in its popularity and these are the reasons why:

Accessibility

One of the main reasons behind virtual events platform’ popularity and success is that it is highly accessible for both business and customers. Businesses get to reach a wider audience from all around the world through virtual events. Similarly, people from different areas of the world get to work and interact with different platforms. For example, a professor can conduct a course and offer it to students from all around the world. While students from different countries get to learn from experienced professors.

Cost-effective

Cost-effectiveness is another benefit of virtual events, particularly when using virtual event platforms. Organizing events online allows businesses to reach a larger, global audience at a far lower cost than doing it in various cities or nations. Online attendees for their event are numerous. They can avoid wasting money by holding virtual events on platforms because they won't need to worry about paying for the necessary technology. On a platform like VouchPro, one can easily hold a virtual event without worrying about these problems. You can also reduce your spending on other expenses like travel.

Analytics

Another advantage of virtual events is that businesses get to have an analytical insight into how their event performed. It wasn’t possible before, but now with the help of virtual events and the platforms they conduct virtual events on, it is much easier. Analytics insight help businesses in understanding better what strategy works the best and what their audience likes. It also helps brands in gathering information that can assist them in making their events better and more effective.

Flexibility:

Businesses also have a lot of versatility with virtual events. They may hold a virtual event at any time from anywhere because it takes place online. Regardless of the kind of event a brand is presenting, it has the ability to make it more engaging and participatory by including additional guest speakers and providing a variety of options. It also gives the audience the opportunity to attend it from the comfort of their home.

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With the immense popularity of virtual event, especially since the pandemic, you must also be thinking about how you can include virtual events in your event plans.virtual events platform are like online events where people don’t have to attend the event inperson, instead, they can attend the event from their home, office, park, etc.

Virtual events are popular for the flexibility they provide to the users. They also allow you to save money by not spending on travel costs, accommodations, premises rent, etc.Many businesses have started opting for virtual events even in this post covid era. This is because of the opportunity to reach out to a wider, international audience that virtual events provide us with.

Types of Virtual Events

So, if you’re thinking of how to inculcate virtual events in your associations, below are some types of virtual events you can explore and discuss with your team.

Webinars resemble seminars but are conducted online. They may be accessed at any time of day and are the most prevalent kind of virtual event. A single topic is typically covered by the speaker throughout a webinar, and the audience can participate through polls, interactive chat, and Q&A sessions. Webinars are often live events with a small audience that lasts less time than other types of virtual events. Since they're a great way to give lectures, presentations, and conversations on themes, webinars are most popular among educational institutions. A link to a webinar can be found on the speaker's website, on their social media pages, or in an email, they send to you.

Members of a virtual conference can attend live activities and meetings remotely via their laptops. All keynotes, breakout sessions, and networking activities are held fully online at this kind of virtual event. This type of virtual event will likely require a lot of coordination. The ability for participants to access a virtual conference from any location and on any device is only one of its many advantages. You can also reach a larger audience this way. Participants find it more appealing because they won't have to schedule travel time or pay for lodging.

Hybrid events are yet another incredible variety of virtual events. Due to the fact that hybrid events allow you to reach a wider audience by catering to both onsite and online audiences, they are the most popular type of event among businesses and organizations. It combines an actual in-person event with a virtual one. You can socially interact with attendees who are physically present at the event as well as those who are participating virtually in a hybrid event. Additionally, they are less expensive because you only need to fly in those guests whose physical presence is essential or who are conveniently accessible to attend in person; everyone else may watch the event online.

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If you already know what a virtual event is and know all the basics about it, then this article might not be for you. However, if you’re someone who doesn’t the basics of virtual events and is confused about what it actually is, then you’re at the right place. So, without further ado, let’s talk about virtual events.

What is a Virtual Event?

You must’ve been to many events in your life. Personal, professional, and official. A virtual event is just like any event you have attended, the only difference is that it takes place virtually, as the name suggests.

In a virtual event, people from different corners of the world gather together through an online meeting and communicate. Rather than people meeting inperson, they meet online. There are many ways in which you can host a virtual event, it can be via social media platforms, different apps, or proper virtual event platforms like VouchPro.

Advantages of a Virtual Event

The biggest reason behind the success of Virtual Events is the benefits they provide. One of the biggest benefits is that they’re cost-friendly. You don’t have to spend thousands of dollars on tickets, venues, and accommodations. The only money you spend is on the event platform, and if you’re hosting your virtual event on a smaller level then you don’t need to worry about that either as you can simply conduct your event on free apps. Another great advantage of a virtual event is the flexibility it provides. You can attend your event from the comfort of your home, at any time. Plus you also get to have a wider audience from different corners of the world attending your event, hence diversifying your audience.

Types of Virtual Events

There are various types of Virtual Events. Some of the common types of Virtual Events are the following:

Webinars.
Online trade shows.
Hybrid events.
Official meetings.
Virtual conferences.

How to conduct a Virtual Event?

Now the important question arises, which is how can one conduct a virtual event. Just because they’re conducted virtually doesn’t mean that they’re easy to pull off, especially those conducted on a larger scale. So, if you’re planning on conducting a virtual event, below are some of the tips you can keep in mind, that will help you in hosting a successful virtual event.

• First of all, you need to know about your goal. What you want to achieve from this virtual event is the most important thing. So, have a clear mind on that.
• Choose the right team. Now that you know what your goal is, choose those members who know about your goal and will help you in preparing for it.
• Know your target audience. You must know the mindset of the people you are hosting this virtual event for. It will help you in moulding your whole event according to their interests.
• Choose the right platform. The most important thing in pulling off a virtual event successfully is for the event to go smoothly. Hosting your virtual event on the right platform which has the best results and facilities available will drastically improve your audience’s experience.

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