Avoid vague questions. How often do you use our services? Do you often visit our store? Such questions do not provide a clear answer reflected in a specific number. If the answer is: "3 times a week." Will this be frequent or not? Instead of such a question, it is better to ask a question in the format: “How often do you visit our store?”
Avoid open questions. Open-ended questions allow the respondent to answer the question without choosing a ready-made answer. In this case, you will receive more unique information, but there is a possibility of losing a respondent at the initial stage of the survey. Among other things, such surveys are more difficult to organize analytically and derive statistical data on them. Using the tools at https://anketolog.ru/ you can create a survey.
Give the respondent a purpose and make the survey meaningful. This is achieved by informing the respondent at the beginning of the survey about the advantages and benefits that he or the company will receive as a result of the survey, for example: “Take our short survey to help us improve,” “Answer 10 questions and get a discount,” etc.
Conduct a dialogue with the user. Build the survey in the form of a dialogue with the user, where one question will logically follow the other, creating interest in completing the next steps in the survey and thereby increasing the conversion of completed questionnaires.
Use first person in answers and second person in questions. In questions you address the user, and in answers he answers you. For example, the question: “What do you use our application for?”, the answer: “I read the news.”
Do not use floor restraints. If your respondents include both men and women, then you need to formulate questions and answers in such a way as to avoid masculine or feminine endings. For example, “For what purpose did you seek our services in the last 3 months?”, the answer: “I ordered the services of a plumber.”
Avoid objectivity. Do not directly or indirectly evaluate your services or products in the questionnaire, leading the respondent to one answer or another. Answers should be as subjective as possible and follow from the user's opinion or experience.
To choose the right service for the goals and objectives that you face, you should pay attention to the following points:
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