It’s got gold lettering, is collared and looks incredible! It features a Carlsberg sponsor and an Adidas logo,
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two companies who used to have prominent place on the Liverpool
strip.Currently, it’s Standard Chartered and New Balance, but this one
is much more romantic!
The example I believe has the greatest possibility for affecting overall brand perception, though, comes from Adidas.
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They’ve created a shoe and now a swimwear and apparel line made from
ocean plastic via a partnership with Parley for the Oceans. In fact, the
early reports I read on this stated that 95 percent of the shoe’s upper
is made from recycled ocean plastics,dredged up from near the Maldives.
The
shoe looks very cool, and Adidas says they’ll produce a million of them
in 2017. I’m hopeful that’s enough scale to make the price point right
and create a market signal that this is how we do it around here.Very
importantly,
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the swimwear’s design clearly indicates it’s about saving the oceans
so, back to the nearly half of us who want to be seen as someone who
buys products, it lets us make a statement about who we are simply by
putting it on.
For years, when we’ve asked Americans to name a few green companies, we’ve heard Toyota mentioned frequently.
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When we’ve asked why, the answer always has been, Because of the Prius.
I think these products may do the same thing for Adidas. If Adidas
spends real marketing dollars on them and makes them widely available to
folks, people will begin to see Adidas as a green company which will be
fantastic for Adidas.