Giving control to consumers | Forum

Adidas’s resurgence truly began with the relaunch of its iconic Stan Smith shoe. Not only did this draw on feelings of nostalgia, adidas neo ctx9tis but by emphasising its heritage, it also helped to reinforce the brand’s influence on streetwear and subcultures such as Brit pop and hip-hop,with fans posting their love for the brand as well as excitement about product launches and exclusive events.

The social media campaign surrounding its release cleverly made consumers feel part of the story.The ‘Stan Yourself’ initiative involved asking users to tweet a photo of themselves for the chance to win a personalised pair of shoes. adidas neo run9tis This customer focus has been integral to the success of Adidas Originals in recent years, with the brand aiming to create conversation about youth and street culture rather than simply promoting its products.

One example of this is the brand’s recent series of live events called TLKS. Featuring high profile influencers within fashion and music, adidas neo lite racer uk each one was streamed live on Facebook, while giving fans a unique opportunity to relate to Adidas on an experiential level.Lastly, we can see how social media is not simply a one-way marketing tool for Adidas Originals, but also a way for fans and consumers to show their appreciation.