How to create a survey correctly? from mila eryomina's blog

Avoid vague questions. How often do you use our services? Do you often visit our store? Such questions do not provide a clear answer reflected in a specific number. If the answer is: "3 times a week." Will this be frequent or not? Instead of such a question, it is better to ask a question in the format: “How often do you visit our store?”

Avoid open questions. Open-ended questions allow the respondent to answer the question without choosing a ready-made answer. In this case, you will receive more unique information, but there is a possibility of losing a respondent at the initial stage of the survey. Among other things, such surveys are more difficult to organize analytically and derive statistical data on them. Using the tools at https://anketolog.ru/ you can create a survey. 

Give the respondent a purpose and make the survey meaningful. This is achieved by informing the respondent at the beginning of the survey about the advantages and benefits that he or the company will receive as a result of the survey, for example: “Take our short survey to help us improve,” “Answer 10 questions and get a discount,” etc. 

Conduct a dialogue with the user. Build the survey in the form of a dialogue with the user, where one question will logically follow the other, creating interest in completing the next steps in the survey and thereby increasing the conversion of completed questionnaires.

Use first person in answers and second person in questions. In questions you address the user, and in answers he answers you. For example, the question: “What do you use our application for?”, the answer: “I read the news.”

Do not use floor restraints. If your respondents include both men and women, then you need to formulate questions and answers in such a way as to avoid masculine or feminine endings. For example, “For what purpose did you seek our services in the last 3 months?”, the answer: “I ordered the services of a plumber.”

Avoid objectivity. Do not directly or indirectly evaluate your services or products in the questionnaire, leading the respondent to one answer or another. Answers should be as subjective as possible and follow from the user's opinion or experience.

1. Formation of the survey concept. Identifying the purpose that the survey should solve as a result of obtaining and analyzing data.
   
   
2. Selecting a service that meets the necessary criteria. Choosing an online service that could solve the problem and would also be suitable in terms of cost, functionality, ease of use, available formats for presenting data, etc.
   
   
3. Preparing for the survey. Formation of a questionnaire, a list of questions, their order, preparation of instructions for respondents in text format.
   
   
4. Planning a survey. Selecting a suitable period for conducting the survey (weekends, weekdays, certain hours, etc.)
   
   
5. Creating a survey and testing it. Transferring the completed survey to the service for its further implementation among respondents. Configure the necessary parameters. Test the survey, if necessary, among a small number of respondents.
   
   
6. Conducting a survey. Start a survey at a specified time. Conducting an analysis of the survey progress. Checking the number of respondents who completed the survey.
   
   
7. Representing the survey in numerical data. Converting the responses received into percentages and numbers.
   
   
8. Visualization of the survey. Converting the received data into graphs, diagrams, etc.
   
   
9. Survey analysis. Formation of specific conclusions based on the data obtained.
   
   
10. Compilation of a report. Summarize the findings in the form of a research report.

To choose the right service for the goals and objectives that you face, you should pay attention to the following points:

• service price. Whether it's right for you depends on your research goals and budget.
• availability of a test period. Do you have the opportunity to try the service before using it on a larger scale?
• ease of use. Is the service available for use by all categories of users? How long does it take to get comfortable using the service?
• user reviews. What reviews does the service have online, are there any reviews, are there pages on social networks, a YouTube channel, etc.
• the presence of certain necessary functions: the presence of integrations, language versions, ready-made questionnaire templates, the ability to save surveys and provide access to them, etc.