What is artificial intelligence and how it is used in well-known companies from mila eryomina's blog

Artificial intelligence (AI) or Artificial Intelligence (AI) is an intelligent system that works at the level of the human brain. Can perform and simulate human actions to solve specific tasks, both routine and creative. In business, AI has been used not so long ago, but has already managed to show its effectiveness. What is machine learning and what technologies are used by international and domestic companies to develop and reduce costs - read in the material. At https://aishaker.com/ you will find many tools with artificial intelligence.

What is machine learning

Often in the topic of artificial intelligence, the following terms are heard: machine learning and deep learning are all methods that are used in AI. The first research on the creation of "thinking machines" began to be carried out in the 50s of the XX century, and in the 1970s, "machine learning" began to actively develop. Currently, "deep learning" of machines is being developed - this is a more advanced level, when a computer recognizes speech and pictures. Machine learning is when we teach machines to perform certain actions according to algorithms that are created on the basis of the analysis of previously received data, patterns and patterns of behavior. In the process of machine learning, an understanding of the system is programmed through input digital values: if the factor is fulfilled, then “yes”, if not, then “no”. The chain can be very long. Visually, all this can be represented in the form of a funnel, into which the data array is loaded. Then, according to the algorithms, it is filtered by the system and, as a result, the final result is issued.

It is important to note that AI is effective only where it is possible to clearly and systematically analyze previous events that are incorporated into the algorithm. Situations, where a person's actions are carried out under the influence of emotions or stress, are difficult to unambiguously interpret and may fail in modeling. In organizations, AI is being implemented to increase productivity by automating processes and tasks. To analyze customer behavior and develop individual offers and recommendations. With the help of AI, companies create innovative products and services, which helps them to take a leading position in the market.

Experience of using AI in international companies

I will give a few examples of how well-known international companies use artificial intelligence in their activities.

IBM is a pioneer in the use of AI. They developed a computer "brain", which in 1997 defeated Garry Kasparov in a chess tournament. The company's latest developments are Project Debater. It is a computer that can debate using human arguments and logic. Able to listen and understand people.

Alibaba uses AI to predict customer behavior. The robot helps answer the question: “what will they want to buy”. They also use AI in a project to create a smart city - it helps to reduce the number of traffic jams by monitoring the movement of vehicles. In agriculture, automatic monitoring of crops is used to reduce costs. 

Amazon. In addition to the smart voice assistant Alexa, which many people already use, the company uses AI to generate suggestions and recommendations for purchases. I also cannot but mention the Amazon Go retail project - the concept of a store without cashiers, where artificial intelligence technologies recognize which product was taken from the shelf, which helps to control the balance and pay for it through the application. In the post-covid world, many Russian retailers will adopt this format.

Apple uses AI in Face ID, AirPods, Apple Watch to recommend music tracks, organize and search for photos by image. And, of course, Siri.

Tencent is a Chinese investment company, a holding that includes social networks, mobile and online games, and music services. Including WeChat (more than 1 billion users), Tencent QQ and Qzone. One of the slogans of the company "Artificial Intelligence in everything" (AI in All). Tencent uses AI everywhere to analyze and predict user behavior.