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"Esports is a hot topic at Madden 20 coins this time, but keep in mind that the magnitude of the whole esports sector is less than the value of the least precious NFL franchise," said Patin. In contrast, the entire esports industry is expected to exceed a $1 billion valuation for the first time this season, according to gambling industry researcher Newzoo. "It's that kind of support in the NFL that's enabled the Madden League to get blue-chip patrons like Starbucks and Snickers," he added. "The opportunities for cross-marketing are also important. Again, it's important to see that the Madden league for a product over the wider NFL ecosystem."


Even with EA's FIFA game series with more of a international appeal than Madden, earnings for both titles improved double-digits in 2019, the company said. New players on Madden especially also grew 12% in the financial 2020 quarter of the company. EA reported in October that the amount of franchise mode games played Madden climbed to more than 100 million following the developer released the match on August 2. Consumers for its MUT game style also increased in the quarter by 20%.


"The range of folks who play Ultimate Team [on Madden and FIFA] are extremely similar. The range is very similar. And the timing of how folks play relative to the sport's season is comparable," explained Blake Jorgensen, EA's chief financial officer, on a sales call with analysts. 


What FIFA has is a longer season's advantage, he reasoned. "You receive complete nine-plus weeks with FIFA where you're not getting that buy Madden nfl 20 coins long of a season in Madden," Jorgensen said. "But we have done a fantastic job of stretching the events, post the Super Bowl to attempt to keep people engaged around the combine and draft"



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