The product-as-marketing era is ... from tianmeihao's blog

Multi-purpose packaging that is practical

Modern product demand is frequently adjusted to meet the changing needs of consumers; product packaging not JIANG Yuwei to protect the product, but it can also increase the added value of the product. Because the function and practicality of a product are the most important to consumers, some brands have integrated practical functions into their own packaging design to extend the life of brand marketing.

User interaction and communication-based packaging

Modern consumers no longer buy products based on simple material needs, but have gradually progressed to the "spiritual level," where many times a product is chosen not for its practicality, but for its design, and more specifically the brand concept behind the design.

Design is a special language that can transcend language barriers and cultural differences to provide people with a beautiful experience. Highlighting emotional expression in commodity packaging design, in particular, can strengthen the vitality of the packaging and achieve greater value and meaning.

Product packaging means billions of exposures in the age of product-as-marketing, an important platform for displaying and spreading advertising information, and a medium for direct interaction between brands and consumers. If the product packaging design can serve as a selling point for the brand by using traditional packaging to create long-term consumer memory, then this packaging design is considered very successful. A good packaging design, we believe, not only boosts product sales but also highlights the image of the product and the brand.

Overall visual specifications: fashionable/beautiful

The fashionable and beautiful design we require here is determined by two dimensions.

The first dimension is consumer group positioning.

To determine the overall store visual style, our overall store should be based on its own consumer positioning to create, do their own store and consumer profile analysis (age, gender, occupation, income, interest tags, etc.).

Product positioning is the second dimension.

Most stores use this method to determine the overall visual style of their store based on the products they sell. Different categories have different directional attributes that influence the visuals that are displayed around the product.

For example, the products sold are skin care products aimed at girls aged 20 to 30.

Then we position our overall store style as: fresh, professional, and straightforward.

In the overall color tone, some relatively high color as the main color can be more bright and pure, the scene as much as possible to highlight the product or the main elements, combined with the tea's own characteristics, presenting a minimalist style.

Other topics (secondary focus on recommended products and activities)

Overall visual requirements for unity / hierarchy

Continuation of the key areas' style, but especially the typography, so that the information is concise and clear to the consumer crowd.